Sales Development Representative - German Speaker

Introduction

As a Sales Development Representative, you will be responsible for driving revenue pipeline through outbound prospecting and following up on marketing sourced leads. As a Sales Development Representative (SDR), you will be responsible for supporting our sales organization by proactively identifying, nurturing, and creating new opportunities with prospects. You will be on the frontlines of the go-to-market organization at Optimizely, acting as the first point of contact with prospects. The SDR team bridges the gap between Marketing and Sales to grow our business by impacting one of the most critical KPIs for the business: accelerated pipeline production and growth. SDRs manage a holistic territory plan together with their Account Executive counterparts to build relationships with in-market buyers in target accounts with our ideal customer profile. Every day as an SDR, you will leverage intent-based data to prioritize and tailor your outreach to prospects, leveraging tools such as Salesforce, Outreach, LinkedIn, and other prospecting tools combined with digital selling techniques to research accounts, identify key contacts, and craft targeted messaging to effectively communicate our value proposition across a wide-ranging portfolio of solutions – including content, commerce, intelligence and experimentation. SDRs work with new prospects to understand their challenges and goals to accurately scope business requirements and facilitate engagement with Account Executives and Solutions Consultants to create a prescriptive follow up plan that translates to new opportunity creation. You will learn technical skills and selling skills that will lay the foundation for your career at Optimizely.

Job Responsibilities

• Responsible for managing a multi-million-dollar book of business, contributing to 50% of overall company-generated pipeline and 20% of all closed-won opportunities.

• Manage a territory coverage plan of ~100 accounts.

• Create individualized, industry- and persona-based outreach, including customized emails, personal videos, and tailored digital experiences for outbound campaigns.

• Conduct in-depth corporate research, including annual and quarterly reports, media coverage, and account structures to identify buying committee members and key stakeholders.

• Perform value assessments with prospects by evaluating their current technology stack and positioning solutions to drive business outcomes (e.g., increased conversions, leads, and revenue).

• Demonstrate strong understanding of the marketing technology ecosystem and how technical capabilities come together to deliver a best-in-class digital customer experience.

• Research target account lists and develop strategic outbound approaches, booking meetings through tailored messaging aligned to Optimizely’s key personas.

• Provide weekly pipeline forecasts to managers and regional Sales Vice Presidents, covering pipeline pacing and opportunity production.

• Consistently achieve daily call, email, and LinkedIn outreach metrics.

• Partner closely with field marketing, sales, and presales teams to create and execute account-based engagement programs.

Knowledge and Experience

• German speaking is a must

• Adaptability: Excited by change and able to think on your feet in new situations.

• Coachability: Open to feedback and committed to continuous self-improvement.

• Drive & Achievement: Strong track record of performance, with a positive attitude and desire to win. Thrives on challenges and consistently achieves goals or quotas.

• Team Orientation: Highly collaborative, willing to share best practices, support teammates, and work closely with partners across Sales channels.

• Process Orientation & Focus: Able to follow and improve processes for maximum results. Detail-oriented, organized, and effective at managing time while balancing competing priorities.

• Curiosity: Genuinely curious about people, technology, and business, with strong listening skills.

• Communication: Excellent written and verbal communication skills, including persuasion, negotiation, presentation, and relationship-building.

• Technological Savvy: Strong internet, email, and Microsoft application skills; familiarity with Salesforce is a plus.

• Maturity & Professionalism: Calm under pressure, professionally mature, and able to stay focused in a fast-paced, high-pressure environment.

Education

Bachelor's degree or equivalent experience 

Competencies