Associate Field Marketing Manager
Date: May 25, 2023
Location: Austin, US, 78705
Company: Optimizely
Optimizely is focused on unlocking the boundless potential of our clients and employees. We are a category leader in Digital Experience Platform (DXP) and have the pleasure of serving over 9,000 brands, from global organizations such as Visa, Sky, Yamaha, and Wall Street Journal to tech innovators like Atlassian DocuSign, FitBit, and Zillow.
Optimizely fosters an inclusive and diverse culture with a global team of 1500+ people spread
across the US, Europe, Dubai, Australia, Singapore, Bangladesh, and Vietnam. Our unique work environment focuses on flexibility, trust, teamwork, diversity, and moving fast.
We genuinely believe that our people make all the difference, and once we find the best talent, we go out of our way to nurture them. If you are looking to work on the next generation of digital technologies in a fast-paced and growing environment with industry leaders, Optimizely is the place for you!
Introduction
Responsible for developing and executing marketing programs and campaigns at drive brand awareness, generate leads, and support sales initiatives.
Job Responsibilities
Support the execution of marketing programs and campaigns in line with overall company goals and objectives.
- Collaborate with sales and field marketing teams to identify and prioritize target accounts and Develop targeted messaging and tactics.
- Plan and execute events (trade shows, webinars, etc.) with oversight from their manager to generate leads and build brand awareness .
- Track and analyze campaign performance, and report on ROI.
- Work closely with the corporate marketing team to ensure brand consistency and adherence to corporate messaging and guidelines.
- Develop and maintain an understanding of the local market, including competitor activity, customer needs, and industry trends.
- Support sales teams with marketing collateral, presentations and event/campaign follow up.
Knowledge and Experience
Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
Strong analytical skills and ability to measure and report on campaign performance.
Experience with marketing automation and CRM tools, such as Marketo and Salesforce.
Education
College degree Bachelor's degree in marketing, communications, or a related field.
2-5 years of experience in field marketing, event marketing, or a related role.
Competencies
Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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Nearest Major Market: Austin