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Director, GTM Excellence

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Date: Aug 5, 2025

Location: Austin, US, 78705 US Nashua, US, 3063

Company: Optimizely

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.  

We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech. 

At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued. 

Join us and become part of a company that's empowering people to unlock their digital potential! 

To get a sneak peek into our culture, find us on Instagram: @optimizely

Introduction

We are looking for a strategic, execution-oriented leader to serve as our Director of GTM Excellence, responsible for driving global go-to-market (GTM) enablement and productivity programs. This role will lead the design and delivery of scalable, role-based initiatives that empower customer-facing teams, accelerate readiness, and ensure excellent customer interactions.  

Job Responsibilities

Leadership & Strategy 

  • Partner with the VP of Product Enablement and executive leadership to define and evolve the vision for role-based enablement and productivity programs. 
  • Align with cross-functional stakeholders to build a unified enablement roadmap and training calendar. 
  • Leverage AI-driven insights to identify skill gaps and shape the enablement strategy. 
  • Establish and track key performance metrics to measure impact and drive continuous improvement. 

Program Development 

  • Design and implement high-impact enablement programs tailored to GTM roles (e.g., sales, customer success, sales development). 
  • Build scalable onboarding and continuous learning experiences that support every stage of the customer journey. 
  • Lead the creation and rollout of playbooks, talk tracks, and templates that support execution excellence in customer interactions. 
  • Own the strategy and content governance for GTM Buddy and the “Enablement AI Buddy” to ensure timely, relevant resources are always accessible and used in customer meetings. 
  • Deliver skill-based training in areas such as prospecting, discovery, negotiation, renewal management, and account planning. 
  • Provide enablement leadership for change initiatives, ensuring GTM teams are equipped to adopt new processes, systems, and methodologies. 

Execution & Adoption 

  • Champion the use of AI and automation to enhance learning, productivity, and decision-making. 
  • Lead flagship initiatives including GTM Bootcamp, WIN calls, and sales methodology reinforcement. 
  • Run assessments and certifications to validate knowledge and application. 
  • Collaborate with HR and ELT to support leadership development and coaching programs. 

Knowledge and Experience

  • 10+ years of experience leading enablement functions, ideally with a strong foundation in sales enablement. 
  • Proven success in building and scaling global enablement programs that drive measurable business outcomes. 
  • Experience applying AI and automation to improve learning and operational efficiency. 
  • Strong cross-functional collaboration and executive influence skills. 
  • Passion for developing people and enabling high-performance teams. 

Education

Bachelors Degree

Competencies

Adapting to Change
Following Policies and Procedures
Interacting with People at Different Levels
Learning Quickly
Prioritizing and Organizing Work

Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

 

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Nearest Major Market: Austin