Director, Marketing Operations

Introduction

Reporting to the Director, Marketing Operations, this is a pivotal role of the Marketing Operations team, responsible for our marketing & campaign operations process & efficiency.  

As the Director, Marketing Operations, you will collaborate closely with other leaders on the GTM Strategy & Ops team and with our Marketing organization to drive world class marketing operations across Optimizely. This is an ideal role for a self-motivated individual who is detail-oriented yet can zoom out and see the big picture to ensure all operational puzzle pieces come together. 

Job Responsibilities

• Establish campaign operations priorities, allocate resources, and serve as the subject matter expert on campaign build & execution best practices
• Lead the campaign operations team to deliver best in class marketing campaigns  
• Collaborate with Marketing team to translate business needs into process & technology requirements
• Identify and implement process improvements to drive business objectives
• Partner with the senior director to define and execute the strategic marketing operations roadmap
• Optimize existing technology and processes to drive efficiency and effectiveness in support of Optimizely's overall marketing strategy  
• Communicate project status updates, timing, and implementation plan with GTM Ops & Marketing teams  
• Own the relationship with 3rd party agencies to drive improvements in our campaign & operational processes
• Assess, develop, and enforce system governance policies (GDPR, CASL, CCPA, etc.)
• Hands on leader with the goal of maximizing team members' success through coaching and development 

Knowledge and Experience

• High level strategic thinker with a roll-up your sleeves mindset to meet goals & objectives
• 7+ years of experience in sales/marketing/revenue operations  
• 2+ years of people management experience    
• Experience in a high-growth B2B SaaS environment preferred    
• Proven experience developing & leading central campaign operations
• Strong leadership & organizational agility; Ability to rapidly gain/build trust and confidence of internal and external stakeholders at all levels  
• Strong project management skill set, including the ability to accurately specify project timeframes, dependencies and risk factors, and manage multiple priorities and tasks simultaneously 

Education

Bachelor’s degree in marketing, business, or a technical field, or equivalent work experience 

Competencies