Market Intelligence Associate
Date: May 8, 2025
Location: Austin, US, 78705
Company: Optimizely
At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.
We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.
At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.
Join us and become part of a company that's empowering people to unlock their digital potential!
Introduction
The Optimizely Market Intelligence team is looking for a Market Intelligence Associate to join our organization. In this role, you will support the Analyst Relations & Market Intelligence Director in building and updating competitive assets that support sales, marketing, and leadership across our product suite. This means you will build a solid foundational understanding of how Optimizely differentiates itself against our key competitors and produce iterative content that helps our GTM teams be successful. This role requires constant collaboration with key internal stakeholders, working cross-functionally with brand, product, product marketing, product strategy, sales, customer success, and sales enablement.
Job Responsibilities
- Support the Director in conducting competitive analysis and research to support marketing, sales, and strategy initiatives.
- Monitor competitor activity and analyze their go-to-market strategies, product offerings, and positioning.
- Develop an in-depth understanding of Optimizely’s products and differentiation in the market.
- Monitor industry trends and analyze their impact on Optimizely’s business.
- Maintain internal competitive assets (i.e., battlecards, slide decks, newsletters, etc.) that enable Sales to compete against competitors.
- Ensure appropriate internal channels reflect the latest CI content (sales enablement platform, SharePoint, etc.).
- Use AI to scale competitive content quickly and to assess new/ongoing threats.
- Present your findings and recommendations to internal stakeholders.
- Perform other related duties as assigned.
If you are a strategic thinker with a passion for marketing and sales and have a track record of producing high-quality work, we want to hear from you!
Knowledge and Experience
- 2-3 years of technology experience in SaaS companies or technology consulting companies in a product management, consultant, business analyst or enablement role.
- Experience in competitive intelligence or product marketing.
- Experience in AI and prompt development.
- Ability to quickly understand technologies.
- Outstanding ability to collaborate with cross-functional teams.
- Excellent communication and presentation skills.
- Excellent analytical and research skills.
- Experience in DXP, CMS, or Experimentation is an added advantage.
Education
Bachelors degree with emphasis in marketing, communications, or executive assistance experience.
Competencies
Our culture is the most important thing we offer. We continuously aim to provide a high-growth space, both virtually and in person, where you can do your best work and, in the process, unlock your boundless potential. We are dedicated to providing meaningful rewards and development opportunities for our employees, recognizing performance and creating a supportive working environment.
Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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Nearest Major Market: Austin