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Field Marketing Manager

Date: Nov 16, 2022

Location: Berlin, DE, 10176

Company: Optimizely

Optimizely is focused on unlocking digital potential and we are the recognized category leader in Digital Experience Platform (DXP) and created the category for A/B Testing and experimentation software. We have incredible customers – isn’t that one of the most important aspects of looking for your next job? Optimizely has over 9,000 brands from global organizations such as Visa, Sky, Yamaha, Wall Street Journal to tech innovators like Atlassian, DocuSign, FitBit and Zillow.


Not only are we financially sound and growing but we have unicorn status: Exceeded $300M in revenue in 2020, is profitable already, and has all strategic options ahead of itself. Optimizely continues to invest and addresses a market opportunity north of $30 billion, providing significant personal career growth opportunities.


We are an inclusive culture with a global team of 1200+ people across the US, Europe, Australia, and Vietnam. We blend European and American business culture with emphasis on teamwork, inclusion, and moving fast. People make the difference!


If you are looking to work on the next generation of digital technologies in a fast-paced, hyper-growth environment, apply! We’re just getting started...


The Field Marketing Manager will build regional marketing plans that align corporate demand generation programs and the budgets, capabilities, and skills of our top partners to scale the pipeline. This role must have a bias towards action and use data to make decisions. 

Collaboration with field sales leaders is critical. While global campaigns will deliver pipeline, this role is accountable for local execution to make up the difference and exceed pipeline coverage targets for the region. The field marketing manager must provide feedback to the corporate campaign leaders to guide those programs to maximize pipeline creation in the region and has the authority to accept or decline if/when global programs land in the region.

While this role has an impact across all regional marketing initiatives, the key area of orchestration this role will lead is for account-based marketing with target accounts and customers.  Working hand in hand with the business development team, the field marketing manager will be integral to the execution of account plans and engagement cadences.

Job Responsibilities

Accountable for pipeline coverage in the Field Marketing Manager’s region (DACH); while global marketing will deliver pipeline, the Field Marketing Manager is ultimately responsible for collaborating with global teams and building local campaigns to ensure pipeline coverage is met
Strong analytical skills and proven ability to use data to analyze pipeline performance and optimize campaigns; forecast, track, and report field marketing effectiveness and ROI to internal stakeholders
Build and maintain ongoing relationships and consistent communications with the sales, SDR, and marketing leadership to drive marketing strategy and ensure leads move efficiently through the sales funnel
Work with the audience, content, digital, PR, communications, and demand marketing teams who will support your region with programs and resources; the field marketing manager is accountable for how these land within the region
With the support of a global partner marketing strategy, build a local partner execution plan to build a pipeline at scale
Identify demand generation opportunities incremental to global campaigns, and pull together local activities across that leverage our partners to create an integrated experience
Primarily support the delivery of global events in your region, and develop local events when global events are not appropriate for your audience
Engage with relevant third party associations and networking groups in your region to engage the membership in learning about Optimizely
Support the global ABx strategy and your regional SDRs as they orchestrate engagement with depth target accounts
Support AM/CSM activities in the region that are informed by our customer marketing strategy
Leverage global content to deliver a local social media engagement plan
Plan and operate in a transparent manner for cross-organizational visibility and to share best practices with other regional field leaders
Resourceful and willing to jump in, work with both opportunity and constraint, and leverage existing resources to accomplish goals
Ability to travel when required (<10-20%)

Knowledge and Experience

Fluency in English and German, both written and spoken
3+ years of experience in high technology B2B enterprise software marketing and building integrated marketing plans
Excellent collaboration skills and ability to influence and motivate team members that don’t report to you
Detail-oriented and able to drive multiple initiatives simultaneously and execute flawlessly in a fast-paced environment
Ability to easily transition from high-level strategic thinking to creative and detailed execution
Ability to manage time and multiple priorities with a variety of internal and external stakeholders
Highly motivated self-starter who thrives on working in a complex and rapidly evolving business
Excellent communicator with proven ability to clearly convey ideas and data in written and verbal presentations to a variety of audiences
Team player with the ability to confidently work on or lead cross-functional teams over whom s/he has no formal authority
You are structured and process-focused
Outstanding communication skills verbally and in writing


College degree required with a preferred emphasis in marketing, communications, and/or general business; MBA a plus
Education or equivalent experience in digital marketing


Supporting Organizational Goals
Communicating Effectively
Prioritizing and Organizing Work
Thinking Broadly

Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.