Senior Field Marketing Manager

Introduction

We are seeking a data-driven Senior Field Marketing Manager with a strong bias for action to lead our regional marketing strategy. In this role, you will be the crucial link between corporate campaigns, sales leaders, and top partners, with the autonomy to build and adapt marketing plans that scale our pipeline. You will own the local execution of demand generation programs and spearhead account-based marketing (ABM) initiatives to exceed regional targets.

Job Responsibilities

• Accountable for pipeline coverage in the Field Marketing Manager’s region; while global marketing will deliver pipeline, the Field Marketing Manager is ultimately responsible for collaborating with global teams and building local campaigns to ensure pipeline coverage is met.
• Strong analytical skills and proven ability to use data to analyze pipeline performance and optimize campaigns; forecast, track, and report field marketing effectiveness and ROI to internal stakeholders.
• Build and maintain ongoing relationships and consistent communications with the sales, SDR, and marketing leadership to drive marketing strategy and ensure leads move efficiently through the sales funnel.
• Work with the audience, content, digital, PR, communications, and demand marketing teams who will support your region with programs and resources; the field marketing manager is accountable for how these land within the region.
• With the support of a global partner marketing strategy, build a local partner execution plan to build a pipeline at scale.
  Identify demand generation opportunities incremental to global campaigns, and pull together local activities across that leverage our partners to create an integrated experience.
• Primarily support the delivery of global events in your region, and develop local events when global events are not appropriate for your audience.
• Engage with relevant third party associations and networking groups in your region to engage the membership in learning about Episerver.
• Support the global ABx strategy and your regional SDRs as they orchestrate engagement with depth target accounts.
• Support AM/CSM activities in the region that are informed by our customer marketing strategy.
• Leverage global content to deliver a local social media engagement plan.
• Plan and operate in a transparent manner for cross-organizational visibility and to share best practices with other regional field leaders.
• Resourceful and willing to jump in, work with both opportunity and constraint, and leverage existing resources to accomplish goals.
• Able to travel when required (<10-20%).

Knowledge and Experience

• Fluency in German & English lauguage is a must
• 3+ years of experience in high technology B2B enterprise software marketing and building integrated marketing plans.
• Excellent collaboration skills and ability to influence and motivate team members that don’t report to you.
• Detail-oriented and able to drive multiple initiatives simultaneously and execute flawlessly in a fast-paced environment.
• Ability to easily transition from high-level strategic thinking to creative and detailed execution.
• Ability to manage time and multiple priorities with a variety of internal and external stakeholders.
• Highly motivated self-starter who thrives on working in a complex and rapidly evolving business.
• Excellent communicator with proven ability to clearly convey ideas and data in written and verbal presentations to a variety of audiences.
• Team player with the ability to confidently work on or lead cross-functional teams over whom s/he has no formal authority.

Education

College degree required with a preferred emphasis in marketing, communications, and/or general business; MBA a plus
Education or equivalent experience in digital marketing

Competencies