Associate Marketing Manager
Date: Oct 10, 2025
Location: Dhaka, BD, 1212 BD
Company: Optimizely
At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.
We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.
At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.
Introduction
Optimizely is seeking an Associate Customer Marketing Manager to join our Digital Customer Success Team in Dhaka. This position is well-suited for a marketing professional with 3–5 years of experience, strong copywriting and communication skills, and a demonstrated interest in enhancing customer engagement and experience. In this role, you will collaborate with cross-functional stakeholders across Marketing, Customer Success, Product, Partner, and Strategy teams to develop and execute targeted customer communications that drive product adoption, retention, and advocacy.
Job Responsibilities
• Support the Digital Customer Success team in the planning and delivery of customer lifecycle communications designed to increase product adoption, retention, cross-sell, and advocacy.
• Develop and refine clear, compelling copy for customer campaigns, ensuring consistency with Optimizely’s brand tone and messaging standards.
• Partnering with operations teams to build, test, and deploy customer email campaigns and automated journeys.
• Collaborate with internal teams to align customer engagement initiatives with broader organizational goals.
• Monitor campaign performance and provide insights to improve reach, engagement, and effectiveness
Work Hours: Mon to Fri, 2 PM - 10PM
Knowledge and Experience
• 3–5 years of marketing experience, preferably within customer marketing, lifecycle marketing, or the B2B SaaS industry.
• Proven copywriting and communication expertise, with the ability to translate complex information into impactful messaging.
• Experience working cross-functionally with multiple teams and stakeholders.
• Familiarity with email marketing and marketing automation tools preferred.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously in a fast-paced environment.
Education
Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
Our culture is the most important thing we offer. We continuously aim to provide a high-growth space, both virtually and in person, where you can do your best work and, in the process, unlock your boundless potential. Our new, cutting-edge office space in Dhaka is a testament to our dedication to enhancing your work experience. This state-of-the-art workspace features open workstations, a fully equipped kitchen, a nap room for relaxation, a tranquil zen garden, and an entertaining area, all designed to provide you with the ideal environment to thrive and grow.
As part of our commitment to you, here are other benefits and perks you can expect:
- Best-in-class compensation plans
- Two annual festival bonuses
- Recognition and rewards programs
- Paid Maternity (4 months) & Paternity Leave (12 weeks)
- Flexible vacations days and working hours
- Annual Work/Service Anniversary Leave
- Comprehensive medical & life insurance for you and your dependants
- Volunteering opportunities to make a difference
- Chance to work alongside our incredible global team
- Monthly and quarterly regional and global team-building events
- Communal transport facilities inside Dhaka to and from the office
- Free catered lunch every day
- An agile performance review process that encourages ongoing transparency between managers and direct reports
- Enablement program and soft skill training to support internal career growth and development
At Optimizely, our standardized language is English, and it is crucial to have good English communication skills to be successful in your global role. All our external and cross-location communication is done in US English (en-us), but internally you can speak in whichever native language you most identify with.
Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.