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Campaign Marketing Specialist (Account-Based Marketing)

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Date: Jun 18, 2025

Location: Dhaka, BD, 1212 BD

Company: Optimizely

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.   
We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.  
  

At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1600 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.  
  

Join us and become part of a company that's empowering people to unlock their digital potential! 

Introduction

Are you looking to deepen your marketing expertise and gain hands-on experience with Account-Based Marketing (ABM)? Optimizely is seeking a motivated early-career marketing professional to join our Global Campaigns team as an ABM Campaign Specialist. 

 

In this role, you’ll help bring targeted campaigns to life across key accounts, working closely with marketing and sales teams. It’s a great opportunity to expand your knowledge in B2B marketing, campaign execution, and personalization strategies, while playing a key role in driving revenue impact. 

 

Working Hours: Monday to Friday (2 PM to 10 PM)

Job Responsibilities

- Execute ABM Campaigns: Support the planning and rollout of 1: FEW and 1: MANY campaigns, helping coordinate channels like email, web personalization, paid media, and sales outreach. 

- Campaign Operations: Assist with the setup, tracking, and optimization of ABM initiatives using marketing tools and platforms. 

- Content and Offers: Work with the ABM team to develop tailored content and value-driven offers that resonate with key accounts. 

- Cross-Functional Collaboration: Partner with field marketing and sales to align campaign activities with pipeline goals. 

- Sales Enablement: Contribute to the creation of sales outreach materials, account playbooks, and enablement tools. 

- Performance Monitoring: Track campaign engagement, pull performance reports, and suggest improvements based on data insights. 

Knowledge and Experience

- 1–2 years of experience in marketing, sales support, or campaign coordination — preferably in a B2B environment. 

- Interest in ABM and understanding of how marketing and sales work together to influence pipeline. 

- Basic knowledge of digital marketing channels (email, paid media, web) and campaign planning. 

- Excellent organizational skills, attention to detail, and a proactive approach to problem-solving. 

- Strong communication and collaboration skills; comfortable working across teams. 

- Familiarity with marketing automation tools (e.g., Marketo, HubSpot, Salesforce, or similar) is a plus. 

Education

Undergraduate degree in business or marketing

Our new, cutting-edge office space in Dhaka is a testament to our dedication to enhancing your work experience. This state-of-the-art workspace features open workstations, a fully equipped kitchen, a nap room for relaxation, a tranquil zen garden, and an entertaining area, all designed to provide you with the ideal environment to thrive and grow.   

 

As part of our commitment to you, here are other benefits and perks you can expect:  

    

  • Best-in-class compensation plans 

  • Two annual festival bonuses     

  • Recognition and rewards programs     

  • Vacations days   

  • Annual Work/Service Anniversary Leave 

  • Parental leave (both maternity and paternity) 

  • Health insurance 

  • Reproductive benefits for both parents    

  • Volunteering opportunities to make a difference    

  • Chance to work alongside our incredible global team       

  • Free communal transport facilities inside Dhaka to and from the office    

  • Free catered lunch every day     

   

At Optimizely, our standardized language is English, and it is crucial to have good English communication skills to be successful in your global role. All our external and cross-location communication is done in US English (en-us), but internally you can speak in whichever native language you most identify with.  

 

Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.