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Campaign Marketing Specialist

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Date: Jun 18, 2025

Location: Dhaka, BD, 1212 BD

Company: Optimizely

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.   

We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.  
  

At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1600 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.  
  

Join us and become part of a company that's empowering people to unlock their digital potential! 

 

Introduction

Optimizely is looking for an experienced Campaign Marketing Specialist to join the Global Digital Marketing Team. We are looking for someone with expertise in digital paid media advertising, lead generation, project management, and campaign management. You will own multi-channel paid media campaign execution across all Optimizely solutions, working closely with global campaign managers, content managers, field marketing, marketing operations and external media partners and agencies. 

 

Working Hours: Monday to Friday (2 PM to 10 PM)

Job Responsibilities

You will be responsible for executing and optimizing global demand generation marketing campaigns. This position plays a key role in driving pipeline and revenue growth for the business.
•    Execute and optimize paid media demand generation programs and campaigns.
•    Coordinate and collaborate with corporate and regional demand teams for campaign assets.
•    Lead digital testing and experimentation to improve program performance
•    Takes a data-driven approach to campaign measurement.
•    Prepare and present campaigns results, insights, and recommendations.
•    Manage campaign creation processes working with our external media agency

Knowledge and Experience

•    2+ years of experience in B2B enterprise software marketing and digital media campaign execution
•    Fluency in English, both verbal and written
•    Good knowledge of B2B lead generation approaches, techniques, and tactics.
•    Strong experience executing paid search, paid social, programmatic, and publisher-direct demand generation campaigns.
•    Detail oriented and able to drive multiple campaigns simultaneously and execute flawlessly in a fast-paced environment.
•    Good analytics experience with GA4, Salesforce, Marketo, Google Data Studio, SEMRush is a plus as is experience with project management software (i.e. Asana)
•    Experience with digital experimentation and testing software a plus.
•    Data driven growth mindset with a commitment to continuous improvement.

Education

Undergraduate degree in business or marketing

Competencies

Communicating Effectively
Delivering High Quality Work
Driving for Results
Learning Quickly
Prioritizing and Organizing Work
Testing and Troubleshooting

Our new, cutting-edge office space in Dhaka is a testament to our dedication to enhancing your work experience. This state-of-the-art workspace features open workstations, a fully equipped kitchen, a nap room for relaxation, a tranquil zen garden, and an entertaining area, all designed to provide you with the ideal environment to thrive and grow.   

 

As part of our commitment to you, here are other benefits and perks you can expect:    

  

  • Best-in-class compensation plans 

  • Two annual festival bonuses     

  • Recognition and rewards programs     

  • Vacations days   

  • Annual Work/Service Anniversary Leave 

  • Parental leave (both maternity and paternity) 

  • Health insurance 

  • Reproductive benefits for both parents    

  • Volunteering opportunities to make a difference    

  • Chance to work alongside our incredible global team       

  • Free communal transport facilities inside Dhaka to and from the office    

  • Free catered lunch every day     

   

At Optimizely, our standardized language is English, and it is crucial to have good English communication skills to be successful in your global role. All our external and cross-location communication is done in US English (en-us), but internally you can speak in whichever native language you most identify with.  

 

Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.