Demo Engineer II

Introduction

The Demo Engineering job family is responsible for understanding customer challenges and translating them into technical solutions and demonstrations. They craft experiences for customers that make complex technology feel intuitive, powerful and essential. They’re responsible for designing, building, maintaining, and evolving high-impact product demonstrations that showcase the company’s AI-powered marketing technology in a way that is relevant to customer use cases, technically accurate, and persuasive. The team ensures demos reflect real-world data, AI workflows, and measurable outcomes, while staying aligned with product roadmap, go-to-market strategy, and customer needs.

Job Responsibilities

Organizational Impact & Scope of Responsibility
Responsibility and impact expected of the role at the given level.

• Responsible for the delivery of specific demo features, workflows, or demo environments aligned to defined use cases.
• Accountable for delivering defined high-quality demo assets on time and according to established standards.
• Is often able to independently complete assigned demo tasks 
• Supports live and recorded demos by ensuring demo environments are accurate, functional, and up to date.
• Troubleshoots and resolves common demo issues using documented processes and prior experience.

Innovation & Complexity
Degree to which the level needs to identify and devise solutions to problems.
• Makes minor improvements or adjustments to demo systems, configurations, or processes to address issues or improve usability.
• Breaks down moderately complex demo requirements into smaller, executable tasks and delivers them effectively.
• Identifies inefficiencies in demo setup, maintenance, or execution and suggests practical improvements.
• Addresses problems that may not be immediately evident, typically within the scope of existing demo environments or tools.
• Solves problems using standard procedures, basic analysis, and learned best practices.

Communication & Influence
Describes the nature of communication the level is responsible for and the level of influence required.

• Provides information and status updates that may require explanation or interpretation.
• Collaborates with peers to clarify requirements, share learnings, and ensure demo consistency.
• Escalates risks or blockers appropriately with context and proposed next steps.

Decision-Making & Autonomy
The level of autonomy the level has to make decisions.

• Exercises judgment within established procedures to determine appropriate actions for demo configuration and issue resolution.
• Makes day-to-day decisions related to task sequencing, execution approach, and minor trade-offs.
• Seeks guidance on non-standard issues, higher-risk changes, or cross-functional dependencies.
• Works under moderate supervision with clearly defined objectives and expectations.

Leadership & Collaboration
Level of development for self or others in leadership and collaboration habits. 

• Collaborates effectively with peers and cross-functional partners to deliver demo assets.
• May provide established information, documentation, or guidance to new or entry-level Demo Engineers.
• Demonstrates accountability, reliability, and openness to feedback.
• Actively contributes to a positive, learning-oriented team environment.

Work Hours: Monday to Friday : 10:00 AM - 6:00 PM

Knowledge and Experience

• Minimum 3 years of hands-on experience building modern frontend applications using React, with exposure to Astro or similar performance-focused frameworks for creating scalable, production-grade web experiences.Demonstrated experience working with martech stacks and automation workflows, strong understanding of JSON-based products and API-driven architectures, and practical familiarity with SaaS platforms in real-world implementation contexts.
• Familiarity with Optimizely products such as CMS and Web Experimentation is a big plus.
• Demonstrates working knowledge of fundamental concepts, practices, and procedures related to demo engineering and mar-tech platforms.
• Executes standard demo configurations, data setups, and AI-enabled workflows with consistency.
• Beginning to develop more advanced or specialized skills in a specific demo focus area (e.g., personalization, experimentation, generative AI use cases).
• Starting to be recognized by the team for knowledge in a particular demo domain or product capability.
• Shows a willingness to learn about industry trends, AI capabilities, and best practices and apply learnings to future work.
• Leverages prior experience and feedback to improve execution and problem-solving over time.

Education

Bachelor’s degree or equivalent, with a minimum of 3 years of relevant experience.