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Director, Events

Date: May 11, 2022

Location: United States

Company: Optimizely

Optimizely is focused on unlocking digital potential and we are the recognized category leader in Digital Experience Platform (DXP) and created the category for A/B Testing and experimentation software. We have incredible customers – isn’t that one of the most important aspects of looking for your next job? Optimizely has over 9,000 brands from global organizations such as Visa, Sky, Yamaha, Wall Street Journal to tech innovators like Atlassian, DocuSign, FitBit and Zillow.


Not only are we financially sound and growing but we have unicorn status: Exceeded $300M in revenue in 2020, is profitable already, and has all strategic options ahead of itself. Optimizely continues to invest and addresses a market opportunity north of $30 billion, providing significant personal career growth opportunities.


We are an inclusive culture with a global team of 1200+ people across the US, Europe, Australia, and Vietnam. We blend European and American business culture with emphasis on teamwork, inclusion, and moving fast. People make the difference!


If you are looking to work on the next generation of digital technologies in a fast-paced, hyper-growth environment, apply! We’re just getting started...


Global Events Director is responsible for the strategy, leadership, and execution oversight of all Marquis Corporate Events. This is inclusive of, but not limited to the end to end portfolio of participation and contribution to overall marketing mix; Opticon Series, Executive Summit, Tier 1 third party events.

Job Responsibilities

•Drive process and program across organization, pulling in appropriate stakeholders and team members to execute in their area

•Serve as central point of contact for all things events , including guiding 3rd party event standards, webinar/digital event best practices,

•Guide content strategy for keynotes, breakouts, and special programming in collaboration with Solution Marketing, Thought Leadership, and Corporate Branding

•Drive calendar, prepare written and visual material to support internal communications to business leadership

•Coordinate with field marketing to ensure alignment with targets, enablement for the field and lead routing/follow-up

•Orchestrate pre & follow-up campaign plan with Global Campaigns & Digital teamsr to drive pipeline. Develop and implement cohesive global event strategy

•Aligns to marketing plan, corporate positioning and business priorities.

•Develop knowledge and understanding of the target audience personas for Optimizely solutions

•Working with field and growth marketing  to determine audience segmentation and acquisition strategy

•Write/review internal, executive, and external comms; conduct regular executive briefings for MLT and business leadership

•Ensure finalized plan is properly executed by working closely with internal stakeholders, external services providers and Event Brand Experience and Event Execution teams.

•Proactively drive process and program improvements across organization to increase:

     •Registrations, attendance, sales pipeline attendance, customer renewals, net new lead quality

     •Partner sponsorships opportunities

     •Media/influencer engagement


     •Event marketing campaign optimization

•Collaborate across marketing teams for an integrated marketing approach to events that includes digital channels, social media, etc.

•Working with Finance and Partner Sponsors determine pricing model for sponsorship packages, attendee pricing model, comp pass model & distribution






Knowledge and Experience

10+ years event strategy including owned events & sponsored.

Strong technical knowledge and tech marketing experience

Strong organizational skills and proven leader through change

Project management and meticulous attention to detail

Superior interpersonal & communication skills

salesforce, cvent, digital event platforms (On24, Bevy, RainFocus, similar)





Bachelors Degree, Masters degree a plus


Demonstrating Initiative
Establishing Relationships
Setting a Strategic Vision
Thinking Globally

Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.