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GTM Strategy and Operations Analyst

Date: Jun 8, 2022

Location: US

Company: Optimizely

Optimizely is focused on unlocking digital potential and we are the recognized category leader in Digital Experience Platform (DXP) and created the category for A/B Testing and experimentation software. We have incredible customers – isn’t that one of the most important aspects of looking for your next job? Optimizely has over 9,000 brands from global organizations such as Visa, Sky, Yamaha, Wall Street Journal to tech innovators like Atlassian, DocuSign, FitBit and Zillow.


Not only are we financially sound and growing but we have unicorn status: Exceeded $300M in revenue in 2020, is profitable already, and has all strategic options ahead of itself. Optimizely continues to invest and addresses a market opportunity north of $30 billion, providing significant personal career growth opportunities.


We are an inclusive culture with a global team of 1200+ people across the US, Europe, Australia, and Vietnam. We blend European and American business culture with emphasis on teamwork, inclusion, and moving fast. People make the difference!


If you are looking to work on the next generation of digital technologies in a fast-paced, hyper-growth environment, apply! We’re just getting started...


The Go-To-Market (GTM) Operations department is responsible for ensuring the GTM organization (Presales, Sales Development Sales, Customer Success & Services), is properly empowered. This team supports the processes and tools that allow GTM teams to work efficiently and effectively, all while providing insights and analytics to executive leadership to inform business decisions.

The GTM Compensation Strategy & Operations team manages the end-to-end Compensation planning program, including design, strategy, budgeting, quotas, systems & reporting, and enablement. This position will support the monthly Compensation process and oversee the administraion and calcualtion of the GTM Compensation Plans.

Job Responsibilities

Project manage monthly commission calculations, with inputs from Sales Operations, Customer Success, and Finance organizations

Day-to-day upkeep of Opimitlzey’s Anaplan ICM (Incentive Compensation Model)

Support GTM teams by answering questions on attainment calculations and compensation payout

Work closely with HR to track employee changes and distribute compensation plans for new hires, promotions and organizational shifts throuhgout the year

Provide on demand analysis regarding compensation analytics, including OTE and quota attainment

Manage exception requests for attainment and compensation payout

Identify / recommend tools to improve performance and standardize processes

Knowledge and Experience

• Expertise in Excel

• Exceptional communication skills, written and verbal.

• Highly motivated and entrepreneurial – you not only can spot problems, but you can marshal resources towards creative solutions.

• Previous experience with Salesforce preferred.

• Previous experience with Anaplan preferred.

• Possess strong and effective planning, execution, presentation, communications, negotiations and multi-tasking skills.

• Demonstrate a strong sense of ownership in his or her work.


2-4+ years of experience in GTM (Sales) Operations, Analytics, FP&A or Total Rewards

Bachelor’s degree or higher


Acquiring Information
Communicating Effectively
Following Policies and Procedures
Meeting Basic Work Expectations
Testing and Troubleshooting

Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.