Campaign Marketing Specialist

Date: Feb 6, 2024

Location: London, GB, SE1 9PG

Company: Optimizely

Optimizely is known for content, commerce, and optimization with our Digital Experience Platform (DXP). Millions of experiences are served with our platform every single day, helping organizations grow exponentially online. We have the honor of serving some incredible customers – which makes what we do extremely rewarding. Optimizely has over 9,000 brands, from global organizations such as Visa, Sky, Yamaha, and Wall Street Journal to tech innovators like Atlassian, DocuSign, FitBit, and Zillow.

 

Not only are we financially sound and growing, but we have unicorn status: we exceeded $300M in revenue in 2020, is profitable already, and have all strategic options ahead of us. Optimizely continues to invest and addresses a market opportunity north of $30 billion, providing significant personal career growth opportunities.

 

We are an inclusive culture with a global team of 1200+ people across the US, Europe, Australia, Bangladesh, UAE, Singapore, and Vietnam. We blend European and American business cultures, emphasizing teamwork, inclusion, and moving fast. People make the difference!

 

Introduction

Optimizely is looking for an experienced Campaign Marketing Specialist to join the Global Digital Marketing Team. We are looking for someone with expertise in digital paid media advertising, lead generation, project management, and campaign management. You will own multi-channel paid media campaign execution across all Optimizely solutions, working closely with global campaign managers, content managers, field marketing, marketing operations and external media partners and agencies. 

Job Responsibilities

You will be responsible for executing and optimizing global demand generation marketing campaigns. This position plays a key role in driving pipeline and revenue growth for the business.
•    Execute and optimize paid media demand generation programs and campaigns.
•    Coordinate and collaborate with corporate and regional demand teams for campaign assets.
•    Lead digital testing and experimentation to improve program performance
•    Takes a data-driven approach to campaign measurement.
•    Prepare and present campaigns results, insights, and recommendations.
•    Manage campaign creation processes working with our external media agency

Knowledge and Experience

•    2+ years of experience in B2B enterprise software marketing and digital media campaign execution

•    Fluency in English, both verbal and written

•    Good knowledge of B2B lead generation approaches, techniques, and tactics.

•    Strong experience executing paid search, paid social, programmatic, and publisher-direct demand generation campaigns.

•    Detail oriented and able to drive multiple campaigns simultaneously and execute flawlessly in a fast-paced environment.

•    Good analytics experience with GA4, Salesforce, Marketo, Google Data Studio, SEMRush is a plus as is experience with project management software (i.e. Asana)

•    Experience with digital experimentation and testing software a plus.

•    Data driven growth mindset with a commitment to continuous improvement.

•    Ability to work in a fast-paced environment.

Education

Undergraduate degree in business or marketing or equivalent

Competencies

Communicating Effectively
Delivering High Quality Work
Driving for Results
Learning Quickly
Prioritizing and Organizing Work
Testing and Troubleshooting

Our culture is the most important thing we offer. We continuously aim to provide a high-growth space, both virtually and in person, where you can do your best work and, in the process, unlock your boundless potential. We are dedicated to providing meaningful rewards and development opportunities for our employees, recognizing performance and creating a supportive working environment.

 

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