Events Manager

Introduction

We're looking for an Event Manager to join our Global Events team to deliver a portfolio of signature events, campaigns, and product launches which support the overall marketing strategy. 

Job Responsibilities

Job Responsibilities

• Manage 5-10  in-person events annually.
• Plan and support the execution of Optimizely’s flagship conference, Opticon as well as several core annual company events including (but not limited to) global sales kick-off, executive summits and employee reward events.
• Work closely with executives, senior leaders, and stakeholders to define event messaging, timelines, agenda, speakers and content strategy. 
•Ensure event timelines and deadlines are maintained.
• Manage all event communications, both internally and externally 
• Deliver exceptional attendee experiences which drive engagement, attendance, participation and post-event follow-up response.
• Work closely with Go To Market (GTM) partners and cross-functional marketing teams to develop repeatable content, tools, systems, processes and guidelines to drive scale and impact.
• Partner closely with the broader marketing teams to ensure there is consistency of messaging across all aspects of events.
• Support budget management and closely track spend against targets.
• Set success criteria, measure and report out the impact of each major event on awareness, engagement and pipeline acceleration metrics.
• Collaborate with internal stakeholders to innovate, design and deliver impactful events and brand experiences that meet objectives, set the bar and leverages the skills of the team.
• Collaborate with key stakeholders to ensure events accomplish shared goals of building and accelerating pipeline, deal progress, existing customer share expansion, and community building.

Knowledge and Experience

• 3-5 years delivering successful event experiences (in-person event experience required/experience in digital/software sector preferable).
•Willingness to travel to attend onsite events across North America and Europe.
• Creative, collaborative, and resourceful.
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
• Lead and influence w/ executives and cross-departmentally.
• Data-driven mindset focused on setting and measuring KPIs and pipeline metrics.
• Strong understanding and practice of event strategy and content development.
• Knowledge and experience with online event platforms and tools (experience using Cvent preferable) for digital, live-streamed and in-person events.
• Experience working in both digital and in-person event environments
• Experience working with external event agencies and production teams (preferable) 
•  Ability to create net new events, based on business need.
• Experience working in an integrated marketing/demand gen organization.
• Positive and motivated self-starter.
• Comfortable dealing with ambiguity, with the ability to drive clarity for the team.
• Excellent financial prowess, evidence of having tackled ambiguous problems and broken them down into well-scoped solutions.
• Excellent interpersonal, facilitation, and communication skills.
• Experience with experimentation, marketing technology, data and analytics, or product management a plus.

Education

Bachelors Degree

Competencies