Pricing Strategy Manager
Date: Oct 11, 2024
Location: London, GB, SE1 9PG
Company: Optimizely
At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.
We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.
At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.
Join us and become part of a company that's empowering people to unlock their digital potential!
To get a sneak peek into our culture, find us on Instagram: @optimizely
Introduction
The new Senior Packaging & Pricing Manager will help us to start revisiting our P&P across the product portfolio in a structured and methodological fashion (i.e. based on data, as well as qual and quant research), foster "value thinking" through collaboration and support setting up scalable processes .
Job Responsibilities
- Drive pricing and packaging projects for product categories that is optimized to deliver on the company’s value proposition and ensure growth is maximized
- Gather insights from both internal and external sources to evaluate our competitive positioning and market opportunity and inform strategic pricing decisions and directions
- Conduct primary and secondary pricing research (familiarity with Conjoint, VWD, GG, MaxDiff, TURF, KANO is a strong asset)
- Foster collaboration with PM teams to up level
- Model financial impact of P&P hypotheses and recommendations
- Perform pricing and packaging experiments to inform and test hypotheses across Optimizely features and functions
- Work with product and marketing stakeholders to understand product roadmap and feature functionality to develop pricing and packaging recommendations to ensure we maximize continuous value capture
- Create lasting impact in how we commercialize and go-to-market with our offerings
Knowledge and Experience
• 3+ years of specific Pricing & Packaging experience in SaaS/PaaS for a B2B software company, scale-up or consulting firm
• Strong numerical, analytical and modeling skills, uncovering insights to drive measurable benefits
• Good understanding of SaaS pricing & packaging theory whilst combining with real world implementable business outcomes
• Interpersonal skills, able to work effectively at all levels of the organization
Preferable Experience
• Knowledgeable of the core pricing research methods (VWD, Conjoint, GG, MaxDiff, Kano, Turf) a benefit
• Experience with CRM and CPQ tools
Education
Bachelor in Economics, Business or within wider quantitative domain.
Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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