Senior Field Marketing Manager

Introduction

The Senior Field Marketing Manager will build regional marketing plans for the UKI region that align regional sales priorities and corporate demand generation programs and the budgets to scale the pipeline.  This role have a bias towards action and use of data to make decisions. Collaboration with field sales leaders and internal marketing teams are critical as this role is accountable for local execution to support pipeline coverage targets for the region. 

The Senior Field Marketing Manager must provide feedback to the corporate campaign leaders to guide those programs and has the authority to accept or decline if/when global programs land in the region. While this role has an impact across all regional marketing initiatives, the key area of orchestration this role will lead is account-based marketing with target accounts and our ideal customer profiles.  Working hand in hand with the business development team, the field marketing manager will be integral to the execution of account plans and engagement cadences.  

Job Responsibilities

• Accountable for Field marketing program planning and execution. Budget management and project management of tradeshow and events. Virtual and in-person. Executive roundtables and hospitality programs.  Working with sales, customer success team and other marketing teams in building local programs and campaigns to ensure pipeline coverage is met. 
• Strong analytical skills and proven ability to use data to analyze pipeline performance and optimize campaigns; forecast, track, and report field marketing effectiveness and ROI to internal stakeholders. 
• Build and maintain ongoing relationships and consistent communications with the sales, SDR, and marketing leadership to drive marketing strategy and ensure leads move efficiently through the sales funnel. 
• Work with the audience, content, digital, PR, communications, and demand marketing teams who will support your region with programs and resources; the field marketing manager is accountable for how these land within the region. 
• Identify demand generation opportunities incremental to global campaigns, and pull together local activities across that leverage our partners to create an integrated experience 
• Primarily support the delivery of global events in your region, and develop local events when global events are not appropriate for your audience 
• Engage with relevant third party associations and networking groups in your region to engage the membership in learning about Optimizely 
• Support the global ABx strategy and your regional SDRs as they orchestrate engagement with depth target accounts 
• Support AM/CSM activities in the region that are informed by our customer marketing strategy
• Leverage global content to deliver a local social media engagement plan 
• Plan and operate in a transparent manner for cross-organizational visibility and to share best practices with other regional field leaders. 
• Resourceful and willing to jump in, work with both opportunity and constraint, and leverage existing resources to accomplish goals 
• Ability to travel when required (<10-20%)

Knowledge and Experience

• Fluency in English, both written and spoken 3+ years of experience in high technology B2B enterprise software marketing and building integrated marketing plans 
• Excellent collaboration skills and ability to influence and motivate team members that don’t report to you
• Detail-oriented and able to drive multiple initiatives simultaneously and execute flawlessly in a fast-paced environment 
• Ability to easily transition from high-level strategic thinking to creative and detailed execution 
• Ability to manage time and multiple priorities with a variety of internal and external stakeholders 
• Highly motivated self-starter who thrives on working in a complex and rapidly evolving business  
• Excellent communicator with proven ability to clearly convey ideas and data in written and verbal presentations to a variety of audiences 
• Team player with the ability to confidently work on or lead cross-functional teams over whom s/he has no formal authority. You are structured and process-focused 
• Outstanding communication skills verbally and in writing 

Education

College degree required with a preferred emphasis in marketing, communications, and/or general business; MBA a plus
Education or equivalent experience in digital marketing

Competencies