Marketing Operations Specialist
Date: Nov 8, 2024
Location: US
Company: Optimizely
At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.
We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.
At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.
Join us and become part of a company that's empowering people to unlock their digital potential!
To get a sneak peek into our culture, find us on Instagram: @optimizely
Introduction
Join our internal Campaign Operations team at Optimizely, working closely with the global marketing team. You'll play a key role in building and executing programs in Marketo on behalf of the global Marketing team. We seek individuals familiar with our marketing strategy and plan, ensuring seamless collaboration from planning to execution. This is a great opportunity to join a growing and fun Marketing Operations team and help build a best-in-class marketing operations engine. Ideal candidates are in EST or CST.
Job Responsibilities
· Manage campaign requests in our Content Marketing Platform (CMP)
· Build, test, and execute marketing campaigns via Marketo (emails, landing pages, forms, reports)
· Data cleansing and normalization
· Set up Salesforce campaigns to track success
· Provide feedback on campaign optimization (formatting, copy, subject lines)
· Meet regularly with marketing stakeholders for campaign insights
· Monitor and analyze campaign performance, providing recommendations
· Develop and maintain Marketo process documentation
· Project management and prioritization of campaign requests and other projects
· Stay updated on industry knowledge, best practices, and trends in marketing automation and campaign management
· Collaborate with the marketing operations team on process improvement and Marketo enhancements
Knowledge and Experience
· Previous experience in a marketing operations role in a B2B, SaaS organization
· 1+ years as a daily user or admin in a marketing automation platform (Marketo preferred)
· Experience building technical documentation
· Some CRM experience (Salesforce preferred)
· Strong project management skills, including specifying timeframes, dependencies, and risk factors, and managing multiple priorities
· Ability to learn innovative technologies and define processes
· Excellent spoken and written communication and receptive listening skills
· Ability to work with deadlines and learn quickly in a fast-paced environment
· Solid organizational skills, attention to detail, and multitasking abilities
· Flexible and focused among competing priorities
Education
Bachelor's degree or equivalent experience
Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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