Share this Job

Marketing Operations Specialist

Date: Jun 21, 2022

Location: Minneapolis, US, 55401

Company: Optimizely

Optimizely is focused on unlocking digital potential and we are the recognized category leader in Digital Experience Platform (DXP) and created the category for A/B Testing and experimentation software. We have incredible customers – isn’t that one of the most important aspects of looking for your next job? Optimizely has over 9,000 brands from global organizations such as Visa, Sky, Yamaha, Wall Street Journal to tech innovators like Atlassian, DocuSign, FitBit and Zillow.


Not only are we financially sound and growing but we have unicorn status: Exceeded $300M in revenue in 2020, is profitable already, and has all strategic options ahead of itself. Optimizely continues to invest and addresses a market opportunity north of $30 billion, providing significant personal career growth opportunities.


We are an inclusive culture with a global team of 1200+ people across the US, Europe, Australia, and Vietnam. We blend European and American business culture with emphasis on teamwork, inclusion, and moving fast. People make the difference!


If you are looking to work on the next generation of digital technologies in a fast-paced, hyper-growth environment, apply! We’re just getting started...


The Marketing Operations Specialist role will be the lead owner of the marketing systems and process that support the global marketing team at Optimizely.

For our systems focus, this position will be responsible for maintaining and improving our Marketo and integrated Marketing tech stack. This includes playing an important role in building and implementing a roadmap for a tech stack, including new technology investments. They will also have a keen eye for data and understand how important it is to successful marketing.

From a process perspective, this person will own all documentation related to our marketing systems and processes as well as own our marketing campaign desk through an agency. The ideal candidate will also work well with stakeholders to properly implement the right changes (software and process) within our organization.

This is a great opportunity to join a growing and fun Marketing Operations team. You will get to work closely with the Manager of Marketing Operations to build a best-in-class Demand Gen engine. We are looking for a candidate that is excited about jumping in and setting the standards across our Marketing team.  

Job Responsibilities

Own the marketing technology stack, including acting as our primary Marketo administrator 
Other technologies include webinar platforms (Zoom), 6Sense, Drift, and Reachdesk 
Monitor our tech integrations from Marketo to ensure uptime 
Own account and contact data with our marketing systems and work with cross-functional teams to improve data quality. Responsibilities include setting the standards for Marketo data including cleansing, enrichment, deduplication 
Own our lead lifecycle process (MQL rules) 
Report on trends/usage of our integrations to/from Marketo 
Work with Marketing stakeholders on how to best utilize our integrated technologies 
Assist in the creation of marketing systems and process roadmap  

Develop, implement, and maintain data quality processes, training, and reference materials 
Act as the primary owner of our campaign desk function with our agency to ensure Marketo campaign support for the marketing team 
Own relationship with our marketing automation agency (Etumos) 

Knowledge and Experience

2+ years in a sales/marketing operational role or 2+ years as an IT business analyst for Marketing 
Hands-on experience being an administrator in Marketo  
Experience building out technical documentation and training programs for sales/marketing  
Manage 3rd party technology vendor relationships 
CRM experience (Salesforce)  
Ability to learn new technologies  
Excellent spoken and written communication as well as receptive listening skills  
Ability to work with deadlines and learn quickly in a fast-paced environment  
Solid organizational skills including attention to detail and multitasking skills  
Flexible and focused among competing priorities  
Analytical experience relating to ad hoc requests, operational improvement, and business intelligence tools  


Bachelor's degree or equivalent experience


Communicating Effectively
Coordinating Project Activities
Driving Continuous Improvement
Prioritizing and Organizing Work
Supporting Organizational Goals

Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.




Nearest Major Market: Minneapolis