Principal Enablement Manager
Date: Sep 25, 2025
Location: Nashua, US, 3063 Austin, US, 78705
Company: Optimizely
At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.
We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.
At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.
Join us and become part of a company that's empowering people to unlock their digital potential!
To get a sneak peek into our culture, find us on Instagram: @optimizely
Introduction
The Principal Go-to-Market (GTM) Enablement Manager is responsible for designing enablement and partnering with ops teams and sales leaders to drive adoption and usage of the tools in our GTM tech stack designed to reduce ramp time, increase average productivity, drive consistency in hitting/overachieving quota, sell a new mix of products, and develop sales skills of the team.
Job Responsibilities
- Partner with VP of Global Enablement, the GTM Enablement Team and the leaders of Sales and Customer Success teams to drive continuous improvement efforts to GTM systems.
- Build, design, and execute Deeper Dive Trainings for GTM Systems (Level 201+)
- Build, design, and execute certifications for GTM Systems
- Be an expert at all GTM systems
- Promote adoption of GTM system best practices and strategies across departments.
- Responsible for mapping out the long-term GTM tech stack requirements -Ensure that the GTM team is maximizing the advantages of the systems through coaching, mentoring, and providing consistent feedback.
- Support the rollout of new sales technologies across GTM
- Develop unified strategy for GTM systems documentation
Knowledge and Experience
- Mastery in building lasting relationships with senior level sales /GTM leaders.
- Superb communication skills, written and verbal.
- A knack for explaining complex concepts in a clear, succinct and concrete way.
- Accomplished project management instincts. Ability to manage multiple projects at one time.
- Extremely motivated and entrepreneurial – you not only can spot problems, but you can marshal resources towards creative solutions.
- Mastery and best practices of sales enablement tools (e.g. Content Management, LMS, sales acceleration email tools, call recording/coaching tools, Salesforce, etc.).
- Mastery and best practices leveraging standard learning creation tools (Workramp, Camtasia) and knowledge management tools (Highspot) to create effective learning program. -Instructional design experience
- Mastery in executing, establishing priorities, and meeting swift deadlines in a fast-paced, rapidly changing environme.
- Superb written and communication skills
Education
Bachelors degree and preferably further professional training in Enablement.
Competencies
Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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