Senior Director, Marketing Operations

Introduction

As Senior Director of Marketing Operations, you will build and lead a team that designs and delivers process, systems, and analytics to support our Marketing team in planning & execution. As a senior leader with GTM Strategy & Operations, you will collaborate closely with other leaders on the team, in addition to being a core member of our marketing leadership team and working closely with the marketing organization. 

This role calls for a balance of leadership, ability to navigate complex stakeholders/landscape, influence skills and a "roll up your sleeves" attitude. You must be able to work well under pressure, have low ego with high confidence and interpersonal awareness, willing and able to partner effectively with diverse stakeholders, deliver impact under tight deadlines and must be flexible with strong ability to be effective during ambiguity and uncertainty.

Job Responsibilities

•    Lead the marketing operations team to deliver systems/process, planning, and reporting/analytics to support marketing execution, as a part of the GTM Operations leadership team and the Marketing leadership team
•    Partner closely with Marketing leaders and GTM/Operations stakeholders to design & deliver aligned systems & processes, including but not limited to lead management, funnel alignment, campaign execution, account based marketing, and sales development
•    Evaluate existing tools and identify and drive new martech initiatives—ultimately building and managing a modern marketing technology stack in support of Optimizely's overall strategy. 
•    Establish a cadence both within Marketing and across the organization to ensure that Optimizely is measuring and monitoring outcomes and adjusting its strategy and activities accordingly; make recommendations to marketing leadership based on analytical findings 
•    Support the CMO and marketing leadership in designing & delivering executive & board reporting on a regular cadence
•    Lead the planning process for the marketing organization, including annual planning, organizational design, budget allocation, goals management
•    Build and lead a world-class marketing operations team througha systematic, structured approach to sourcing and assessing candidates, , a balanced approach to hiring and internal promotions, and hands-on engagement and coaching to maximize team members' success

Knowledge and Experience

•    10+ years of experience in sales/marketing operations (minimum 5 years marketing operations specific experience). Familiarity with all aspects of marketing operations, including process & systems, planning, and reporting & analytics
•    3+ years of people management experience    
•    Experience in a high-growth B2B SaaS environment preferred    
•    Strong analytical and quantitative presentation skills, including the ability to translate raw data into business insights, tell stories with data, and translate them into actionable changes
•    Understanding of modern marketing technology and techniques covering a range of needs (e.g., marketing automation, lead scoring, sales enablement, distributed content marketing, CMS, advanced targeting techniques, ABX martech, Customer Data Platforms (CDP), data enrichment).
•    Strong leadership, executive presence, organizational agility; Ability to rapidly gain/build trust and confidence of internal and external stakeholders at all levels
•    Experience in leading budget & planning discussions in collaboration with finance & business stakeholders
•    Ability to effectively prioritize and execute against timelines in a nimble and fast-paced environment.

Education

Bachelor’s degree in marketing, business, or a technical field, or equivalent work experience

Competencies