Field Marketing Manager - Contract

Introduction

Job Responsibilities

• Plan and run your segment's mix of trade shows, hosted events, executive roundtables, virtual events, and direct mail.
• Run production end to end. Venue sourcing, vendor contracts, booth design and builds, AV, catering, swag, shipping, and onsite logistics.
• Manage budgets and vendors. Build event budgets, negotiate contracts, track spend, and keep every program on time and on budget.
• Fill the room. Work with sales, SDRs, and ABM on target account lists, invite strategy, and registration goals.
• Produce virtual events. Run webinars and virtual roundtables, from speaker prep and run of show to platform setup and recordings.
• Ship direct mail that gets opened. Build ABM direct mail campaigns that turn target accounts into meetings.
• Close the loop. Get leads to sales fast, run post-event follow-up, and report attendance, pipeline, and ROI for every event.
• Co-host events with our top partners, with support from global partner marketing, to create pipeline at scale.
• Use event and pipeline data to decide what to repeat, what to fix, and what to cut.
• Build steady relationships with sales, marketing, and customer success leaders, including AM and CSM activities that follow our customer marketing strategy.
• Plan and work in the open so other field leaders can see what you're doing and borrow what works.
• Travel when required (30-60%). 

Knowledge and Experience

• 3+ years managing event production across trade shows, hosted events, executive roundtables, virtual events, direct mail, etc. 
• Experience in B2B tech or enterprise software marketing. SaaS is a plus.
• A track record of delivering events on time and on budget, including vendor management and contract negotiation.
• Hands-on experience with event and marketing tools such as Sendoso, virtual event platforms, and Salesforce.
• Comfort onsite. You stay calm when the booth shipment is late and the keynote runs long.
• Strong collaboration skills and the ability to influence people who don't report to you, including cross-functional teams you lead without formal authority.
• Detail-oriented, with the ability to run several events at once in a fast-moving business.
• Range, from event strategy to creative, detailed execution.
• Clear communication, written and verbal, that gets ideas and data across to any audience.
• Fluency in English, written and spoken. 

Education

College degree required with a preferred emphasis in marketing, communications, and/or general business; MBA a plus
Education or equivalent experience in digital marketing

Competencies - Legacy Section