Pricing Strategy Manager
Date: Jun 29, 2025
Location: IN
Company: Optimizely
Optimizely is focused on unlocking the boundless potential of our clients and employees. We are a category leader in Digital Experience Platform (DXP) and have the pleasure of serving over 9,000 brands, from global organizations such as Visa, Sky, Yamaha, and Wall Street Journal to tech innovators like Atlassian DocuSign, FitBit, and Zillow. Optimizely fosters an inclusive and diverse culture with a global team of 1500+ people spread across the US, Europe, Dubai, Australia, Singapore, Bangladesh, and Vietnam. Our unique work environment focuses on flexibility, trust, teamwork, diversity, and moving fast. We genuinely believe that our people make all the difference, and once we find the best talent, we go out of our way to nurture them.
If you are looking to work on the next generation of digital technologies in a fast-paced and growing environment with industry leaders, Optimizely is the place for you!
Introduction
The new Senior Packaging & Pricing Manager will help us to start revisiting our P&P across the product portfolio in a structured and methodological fashion (i.e. based on data, as well as qual and quant research), foster "value thinking" through collaboration and support setting up scalable processes .
Job Responsibilities
• Drive pricing and packaging projects for product categories that is optimized to deliver on the company’s value proposition and ensure growth is maximized
• Gather insights from both internal and external sources to evaluate our competitive positioning and market opportunity and inform strategic pricing decisions and directions
• Conduct primary and secondary pricing research (familiarity with Conjoint, VWD, GG, MaxDiff, TURF, KANO is a strong asset)
• Foster collaboration with PM teams to uplevel
• Model financial impact of P&P hypotheses and recommendations
- Perform pricing and packaging experiments to inform and test hypotheses across Optimizely features and functions
• Work with product and marketing stakeholders to understand product roadmap and feature functionality to develop pricing and packaging recommendations to ensure we maximize continuous value capture
• Create lasting impact in how we commercialize and go-to-market with our offerings
Knowledge and Experience
• 3+ years of specific Pricing & Packaging experience in SaaS/PaaS for a software company, scale-up or consulting firm
• Strong numerical, analytical and modeling skills, uncovering insights to drive measurable benefits • Good understanding of SaaS pricing & packaging theory whilst combining with real world implementable business outcomes
• Interpersonal skills, able to work effectively at all levels of the organization
Preferable Experience
• Knowledgeable of the core pricing research methods (VWD, Conjoint, GG, MaxDiff, Kano, Turf) a benefit
• Experience with CRM and CPQ tools
Education
Bachelor in Economics, Business or within wider quantitative domain.
Competencies
Our culture is the most important thing we offer. We continuously aim to provide a high-growth space, both virtually and in person, where you can do your best work and, in the process, unlock your boundless potential.
At Optimizely, our standardized language is English, and it is crucial to have good English communication skills to be successful in your global role. All our external and cross-location communication is done in US English (en-us), but internally you can speak in whichever native language you most identify with.
Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.