Senior Pricing & Packaging Manager
Date: Mar 31, 2025
Location: GB
Company: Optimizely
Introduction
The new Senior Packaging & Pricing Manager will help us to start revisiting our P&P across the product portfolio in a structured and methodological fashion (i.e. based on data, as well as qual and quant research), foster "value thinking" through collaboration and support setting up scalable processes .
Job Responsibilities
- Drive pricing and packaging projects for product categories that is optimized to deliver on the company’s value proposition and ensure growth is maximized
- Gather insights from both internal and external sources to evaluate our competitive positioning and market opportunity and inform strategic pricing decisions and directions
- Conduct primary and secondary pricing research (familiarity with Conjoint, VWD, GG, MaxDiff, TURF, KANO is a strong asset)
- Foster collaboration with PM teams to uplevel
- Model financial impact of P&P hypotheses and recommendations
- Perform pricing and packaging experiments to inform and test hypotheses across Optimizely features and functions
- Work with product and marketing stakeholders to understand product roadmap and feature functionality to develop pricing and packaging recommendations to ensure we maximize continuous value capture
- Create lasting impact in how we commercialize and go-to-market with our offerings
Knowledge and Experience
- 3+ years of specific Pricing & Packaging experience in SaaS/PaaS for a software company, scale-up or consulting firm
- Thorough understanding of SaaS pricing & packaging theory and a track record in driving changes and outcomes to completion
- Knowledgeable with the core pricing research methods (VWD, Conjoint, GG, MaxDiff, Kano, Turf)
- Strong numeracy and analyitcal skills
Education
Master in Business or preferrably a quantiative domain, or Bachelor with right industry experience