Senior Pricing & Packaging Manager

Date: Mar 31, 2025

Location: GB

Company: Optimizely

Introduction

The new Senior Packaging & Pricing Manager will help us to start revisiting our P&P across the product portfolio in a structured and methodological fashion (i.e. based on data, as well as qual and quant research), foster "value thinking" through collaboration and support setting up scalable processes .

Job Responsibilities

  • Drive pricing and packaging projects for product categories that is optimized to deliver on the company’s value proposition and ensure growth is maximized
  • Gather insights from both internal and external sources to evaluate our competitive positioning and market opportunity and inform strategic pricing decisions and directions
  • Conduct primary and secondary pricing research (familiarity with Conjoint, VWD, GG, MaxDiff, TURF, KANO is a strong asset)
  • Foster collaboration with PM teams to uplevel
  •  Model financial impact of P&P hypotheses and recommendations
  • Perform pricing and packaging experiments to inform and test hypotheses across Optimizely features and functions
  • Work with product and marketing stakeholders to understand product roadmap and feature functionality to develop pricing and packaging recommendations to ensure we maximize continuous value capture
  • Create lasting impact in how we commercialize and go-to-market with our offerings

Knowledge and Experience

  • 3+ years of specific Pricing & Packaging experience in SaaS/PaaS for a software company, scale-up or consulting firm
  • Thorough understanding of SaaS pricing & packaging theory and a track record in driving changes and outcomes to completion
  • Knowledgeable with the core pricing research methods (VWD, Conjoint, GG, MaxDiff, Kano, Turf)
  • Strong numeracy and analyitcal skills

Education

Master in Business or preferrably a quantiative domain, or Bachelor with right industry experience