Senior Field Marketing Manager - Nordics (Fixed Term Contract)

Introduction

The Senior Field Marketing Manager will design and execute regional marketing strategies that align with our corporate demand generation initiatives, while also considering the unique budgets, skills, and capabilities of our top partners. The goal: to scale pipeline growth efficiently. This role demands a proactive, data-driven mindset to make informed decisions and drive results.

Collaboration with field sales leaders is essential. While global campaigns will help generate pipeline, the Field Marketing Manager is responsible for ensuring local execution that goes above and beyond to exceed regional pipeline coverage targets. You’ll also play a key role in providing feedback to corporate campaign leaders, ensuring global programs are optimized for success in the Nordics. You’ll have the authority to adapt or decline global initiatives to better suit the region's needs.

A critical focus for this role is orchestrating account-based marketing (ABM) strategies for key target accounts and customers. Working closely with the business development team, the Field Marketing Manager will help execute account plans and develop engagement cadences to drive growth and success across all regional marketing efforts.

Please note that this is Fixed Term Contract (1 year - maternity cover)

Job Responsibilities

• Accountable for pipeline coverage in the Nordic’s region; while global marketing will deliver pipeline, the Field Marketing Manager is ultimately responsible for collaborating with global teams and building local campaigns to ensure pipeline coverage is met.
• Strong analytical skills and proven ability to use data to analyze pipeline performance and optimize campaigns; forecast, track, and report field marketing effectiveness and ROI to internal stakeholders.
• Build and maintain ongoing relationships and consistent communications with the sales, SDR, and marketing leadership to drive marketing strategy and ensure leads move efficiently through the sales funnel.
• Work with the audience, content, digital, PR, communications, and demand marketing teams who will support your region with programs and resources; the field marketing manager is accountable for how these land within the region.
• Work closely with global partner marketing team.
• Identify demand generation opportunities incremental to global campaigns, and pull together local activities across that leverage our partners to create an integrated experience.
• Primarily support the delivery of global events in your region, and develop local events when global events are not appropriate for your audience.
• Engage with relevant third party associations and networking groups in your region to engage the membership in learning about Optimizely.
• Support the global ABx strategy and your regional SDRs as they orchestrate engagement with depth target accounts.
• Leverage global content to deliver a local social media engagement plan.
• Plan and operate in a transparent manner for cross-organizational visibility and to share best practices with other regional field leaders.
• Resourceful and willing to jump in, work with both opportunity and constraint, and leverage existing resources to accomplish goals.
• Able to travel when required (<10-20%).

Knowledge and Experience

• 3+ years of experience in high technology B2B enterprise software marketing and building integrated marketing plans.
• Excellent collaboration skills and ability to influence and motivate team members that don’t report to you.
• Detail-oriented and able to drive multiple initiatives simultaneously and execute flawlessly in a fast-paced environment.
• Ability to easily transition from high-level strategic thinking to creative and detailed execution.
• Ability to manage time and multiple priorities with a variety of internal and external stakeholders.
• Highly motivated self-starter who thrives on working in a complex and rapidly evolving business.
• Excellent communicator with proven ability to clearly convey ideas and data in written and verbal presentations to a variety of audiences.
• Team player with the ability to confidently work on or lead cross-functional teams over whom s/he has no formal authority.
• Fluency in Swedish + English

Education

College degree required with a preferred emphasis in marketing, communications, and/or general business; MBA a plus
Education or equivalent experience in digital marketing

Competencies