Content Marketing Manager
Date: Apr 18, 2024
Location: London, GB, SE1 9PG
Company: Optimizely
At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.
We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.
At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.
Join us and become part of a company that's empowering people to unlock their digital potential!
Introduction
We’re looking for a superstar Content Marketing Manager to join our fast-growing Marketing team. If you have a knack for crafting engaging content that drives sales, this role is for you!
We at Optimizely believe that content is at the heart of every digital experience. We as a Content Team are on a mission to create exceptional content that educates, informs, and delights our target audiences.
This role will focus on creating and optimizing content for our sales org (sales development and account executives).
Job Responsibilities
Content & Campaigns
- Create quality, engaging and relevant content for targeted campaigns and sales plays
- Collaborate with cross functional teams to define clear goals and success metrics per campaign.
- Collaborate with subject matter experts and practitioners to gather insights and create compelling content where needed.
- Maintain and reinforce messaging, brand voice and tone.
Analytics and Reporting
- Monitor and analyze the performance of content using relevant tools and metrics (Outreach.io, Salesforce CRM)
- Provide regular reports on key performance indicators (KPIs) and adjust strategies accordingly to optimize for growth
- Optimize content and work closely with cross functional teams to drive tangible business results
Knowledge and Experience
- BA in Marketing, Communications, Journalism or related field (or equivalent)
- 4-5 years' experience in content marketing, with a strong portfolio
- Background in sales / recruitment
- Exceptional writing and editing skills, with an ability to adapt content to different styles and tones
- Proficiency in content best practice and content optimization.
- Familiarity with AI tools and using AI to enhance the content creation process
- Strong analytical skills and the ability to derive actionable insights from data
Education
Bachelor's degree or equivalent experience
Competencies
Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.